Luncheon Session: NASCAR Next Gen: Virtual to Real World, Innovation Through Esports
Traditional sports and esports have long had a connection. And one professional sports league is doing more to combine its in-person and virtual worlds through gaming and esports — NASCAR. In this session, hear how NASCAR is using esports to complement real-world events and introduce the sport to new audiences through local market activations, college outreach and more. Plus, hear how destinations that don’t have NASCAR tracks may be able to take advantage of the sport’s vision of the future.