League of Legends Case Study: Riot Games' Road to Raleigh
When Raleigh, North Carolina, hosted the LCS Spring Finals in April 2023 at PNC Arena, it was an event that reverberated with fans for years to come. In this session, take a deep dive with the event organizers from Riot Games — as well as the local team in Raleigh that helped make it happen — and discover what it took to secure, organize and execute the League of Legends event. You’ll hear details on location scouting, expectations of the destination, community partnership activations, city branding, post-event measurement metrics, including economic impact, and more. Discover how one of the biggest esports tournaments of the year came to be and what lessons were learned.