You may know how many people are attending or participating in your events, but do you know how to measure the true economic impact of your event? There are tools that destinations have to help make the case for your event’s impact – a case that may help as you move your event to different locations. In this session, learn the basics of one the most commonly used tools in the event industry, what aspects of your events are worth measuring and the role that incentives can play in planning your events.