Raleigh is a hotbed for esports and that’s not by accident. Leaders in Raleigh have not only organized their community locally, they’ve helped mobilize a regional and statewide model that other areas will look to replicate. And they’ve done it while hosting in-person esports events of all shapes and sizes. In this session, hear from the key people involved in growing an esports strategy in the destination, lessons they’ve learned that could apply to your destination, and best practices from a recent collegiate esports event in the destination that underscores Raleigh’s esports strategy.