In our closing session, stay for lunch and receive a warm welcome to Cincinnati, host of the 2026 EsportsTravel Summit before settling in for our final session of the day.

In our closing keynote, get the honest take of where the esports industry is headed from the leader of one of the most established brands in esports — Gen.G CEO Arnold Hur. Operating from offices in Los Angeles, Seoul, and Shanghai, Gen.G's impact extends through teams, content creators and its groundbreaking Gen.G Global Academy, which has launched partnerships at the University of Kentucky and Syracuse University. In this discussion, hear how Hur’s organization is widening the esports lens, what challenges lie ahead and how they can be addressed, and how the industry can better leverage education and gaming to benefit future events.