For nearly 10 years, the Brawlhalla Championship Expo (BCX) has drawn top video gamers and fans to the Cobb Galleria Centre in Cobb County, Georgia, near Atlanta to compete, spectate and be part of one the most established grassroots esports experiences in the country — and one with international reach, attracting attendees from more than 30 countries. In this session, learn why the most recent competition event was named Cobb Sports Alliance Spot-On Event of the Year. Hear how the event has evolved and how organizers partner with the local sports commission to each other’s collective benefit.