From the record-setting $2.6 million prize pool for the SMITE World Championship in 2015 to celebrating over 100 million registered players at the Brawlhalla World Championship in 2024, Metro Atlanta and Cobb County, Georgia, have been attracting top video game events, competitors and fans. In this session, learn how the region continues to attract and support the biggest international esports events. And learn why the most recent Brawlhalla event was named Cobb Sports Alliance Spot-On Event of the Year. Hear how the region’s esports scene has evolved over 10 years and how organizers like Skillshot Media support grass-roots esports initiatives and partner with the local sports commission for the region's collective benefit.