Bloomington, Minnesota, is a shining example of what a destination can do with their own unique assets when it comes to esports. From successful activations at the Mall of America to a grassroots gaming festival that attracts visitors from around the word, Bloomington has leaned into its ciivic treasures to plant a flag in the industry. In this session, hear from the key people involved in growing an esports strategy in the destination, lessons they’ve learned that could apply to your destination, and best practices from festival organizers that underscore Bloomington’s esports strategy.