The 2026 Collegiate Esports Commissioner’s Cup (CECC) May Madness featured 2,000 students from nearly 100 college and university teams competing for national titles. And for the first time, the event was staged in Waco, Texas. In this session, hear from the Collegiate Sports Management Group about how they have grown the competition into the national postseason destination for collegiate esports, bringing together conference champions, national qualifiers, rising programs, and elite student competitors across Super Smash Bros. Ultimate, Rocket League, Overwatch, VALORANT, NBA 2K and more. And learn how they made it a work in a first-time destination for the event.