You don’t need a professional sports arena, a massive convention center or a seven-figure budget to win in esports. In Marshalltown, Iowa, a forward-thinking convention and visitors bureau saw opportunity where others saw limitations — and built one of the Midwest’s most compelling grassroots esports ecosystems. By activating existing venues, aligning civic leadership and partnering with local corporate stakeholders and a community college, Marshalltown has positioned itself as a go-to hub for scholastic, high school and collegiate esports. In this session, hear from leaders of the effort and learn what your community can do to make the most of your local assets.