In-person esports events are evolving fast — but many decisions are still being made without reliable audience data.

In this exclusive presentation, Nicole Pike, global head of sports and gaming at YouGov, will unveil new research on esports fans, live event behavior and what truly drives attendance, engagement and loyalty. Drawing on YouGov’s global data and her deep experience across sports, gaming and media, this session will deliver actionable insights for esports organizers, destinations, and industry partners looking to attract, host and grow successful in-person events.