Alyson Walker is the chief commercial officer at OverActive Media, a global esports company focused on building winning franchises and creating unrivalled fan experiences. Walker is responsible for driving business and audience growth through global partnerships, marketing, content, PR and events, and managing the business operations at OAM.Walker was previously the vice president of brand partnerships and client strategy at Bell Media focused on developing content and data solutions for advertisers across Canada’s leading media properties and platforms. Previous to Bell Media, she led the network and broadcast teams at Maple Leaf Sports & Entertainment with the Toronto Maple Leafs, Toronto Raptors and Toronto FC. Prior to working in professional sports, she enjoyed immersing herself in Canadian amateur sport at the Canadian Olympic Committee leading sponsorship sales and service, merchandise licensing and commercial rights management. She was part of the team that brought the 2010 Vancouver Olympic Games to Canadians in her role leading digital sales and brand partnerships with Canada’s Olympic Broadcast Consortium.
Walker holds an MBA from the Rotman School of Management at the University of Toronto and a BSc from McGill University. She is a proud WISE (Women in Sport and Events) Toronto board member, a member of the Ryerson MBA in Sport Business Advisory Board, a selection committee member with the Sponsorship Marketing Awards, the Honorary Co‐Chair of the 2020 & 2021 “5 to Watch” Awards and a ReachUp board member — a non‐profit organization focused on using sport to build confidence and inspire healthy lifestyles in Indigenous children and youth. Walker is a passionate mentor with a number of organizations including The Future Sport Lab, SMCC and GEM (Girls E‐Mentorship).