Jerad Bachar

Jerad Bachar

President and CEO, VisitPITTSBURGH

Jerad Bachar has close to 30 years of tourism and economic development experience in an array of countries and business environments. Bachar has worked in both developed and emerging markets in the areas of destination branding and marketing, economic development and diversification, and workforce development. Bachar began his tourism development career at VisitPITTSBURGH in 2004. In 2008, he became director of business tourism for the Dubai Department of Tourism and Commerce Marketing where he led the development of the city’s strategy for business, sports, and leisure events. In 2015, he became an executive director at the Bahrain Economic Development Board where he was responsible for economic development of the travel, healthcare, education and real estate sectors. He returned to Pittsburgh in January 2019 as the executive vice president of VisitPITTSBURGH and was named president and CEO of the organization in May 2020. He holds an MBA from the University of Liverpool.