Ben Paro is two-parts gamer, plus one-part each market researcher and salesman. He has worked in consumer insights and market research for nearly a decade, cutting his teeth in the insights and analytics department at Publicis Groupe before moving into sales for MRI-Simmons. He currently leads new business development for YouGov’s esports and gaming sector in North America. YouGov is a leading global public opinion and data company that accurately tracks what the world thinks, does and will do. YouGov gathers insights from daily polls collecting among a proprietary panel of more than 17million global citizens. YouGov supports marketing, ad sales, product and other strategic functions for leading video game publishers, esports teams, tournament operators, agencies, brands and media-rights owners globally.