Brandon Little is the sports business development manager for the Daytona Beach Area CVB. Born in Daytona Beach, Little attended Valencia College before starting his career in sports with NASCAR. Halfway into his 14‐year career, he transitioned to run the group sales department for Daytona International Speedway. This is where he first learned about the world of CVBs as he sat on his local sports committee. Little credits this time for understanding and appreciating the hard, yet fun and rewarding work that goes along with this industry. It was also during this time where he was first introduced to the world of esports as the Daytona Beach area started hosting events at their speedway, convention center and hotel properties.