Bryce Eldridge has spent close to 15 years helping to innovate and grow the MLSE Global Partnerships business, managing a variety of functions over that time – including business development, strategic planning, executive communication/reporting, people leadership and marketing partnership ideation/execution. Esports/gaming became a part of that portfolio in 2017 when he led the establishment of the commercial business model for this new venture, all driven through marketing partnerships. In October 2022, Eldridge moved into his current role where he oversees all of MLSE’s esports/gaming business operations including not only the commercial/marketing efforts but also management of the company’s competitive esports programs: Raptors Uprising of the NBA 2K League and Toronto FC’s participation in eMLS.