James Woollard is a senior events industry professional with experience in major events, commercial solutions, business solutions, event operations and, most recently, the growing esports industry. Following a career in traditional sports including work at Wembley Stadium and FIFA, Woollard is head of commercial solutions at BLAST, a leading global esports network. His role grows the exciting BLAST offering by delivering global events, host city partnerships, sponsorship opportunities, new commercial possibilities and destination strategies for BLAST’s leading esports leagues and events. He also works closely with the rest of the BLAST Premier executive management team to work on innovative and exciting ways to take BLAST Premier, a pinnacle in the global CS:GO calendar, to new places and a new level. Famous for its production value and game changing fan-first moments, Premier has elevated esports from competitive gaming into a new entertainment experience for fans and players.
Whether through intimate broadcast studio shows, arena events, digital platforms or top-class multi-platform content, BLAST creates exciting, exhilarating and euphoric moments in esports, including the BLAST Premier CS:GO tournament.