Jascha Braeker is a partner manager at ESL FACEIT Group (EFG). Before joining EFG, she built and led brand and hospitality activations at sports events with global reach, such as the Tour de France and the Ice Hockey World Championship. Using her experience from these former engagements and her previous role as brand partner manager for Qualcomm within EFG, she is now driving the host city and hospitality initiatives. Her focus in this role is delivering unique experiences to bring gaming culture and communities to cities worldwide.