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Matt Basta
Matt Basta has been leading DKC’s esports practice since 2019, leveraging more than two decades of communications and marketing experience. Anchored in Los Angeles and New York City, the team is focused on helping their clients navigate esports and gaming through PR, brand activations, social and digital strategy, paid media, creative, and analytics. We are the audience. We are gamers. From leagues to teams to brands to tech platforms, we focus on connecting the dots within the complex ecosystem to move the needle.
Some of his clients include Gen.G, Evo, NFL Gaming, SteelSeries, and Racing Prodigy, as well as Apple Sports, Manchester City FC, Tixr, Big East Conference, SailGP and the International Tennis Hall of Fame. Prior to DKC, he worked for global PR agencies, including Edelman, Rogers & Cowan, and Ogilvy representing clients in entertainment and technology. Other relevant experiences include the Special Olympics World Games, WNBA, UMBRO International, See Tickets, The Atlanta Opera, and the Atlanta Symphony Orchestra. He is a proud Tiger of the University of Missouri School of Journalism.
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17-Jun-2025JW Diamond Ballroom EDPanel: The State of In-Person Esports Events