Matt Roche

Matt Roche

Director of Business Development, Pittsburgh Knights

Matt Roche is an esports/gaming advertising veteran currently working as the director of business development for the Knights Esports Group based in Pittsburgh. Roche is dedicated to educating brands about the gaming landscape and works with brands to identify new techniques to reach the highly coveted demographics across gaming and esports. Along with managing the gaming portfolio for the Pittsburgh Steelers and Pirates, the Knights team has launched campaigns for Coca-Cola, Zenni Optical, PNC Bank and over a dozen more. Prior to the Knights, he started his career in the event industry building experiential brand placements across competitive gaming conventions. Roche holds a bachelor's degree in business from Indiana University of Pennsylvania.