Nestor Elizondo is a seasoned marketing and business development executive and is the general manager of Tuwaiq Esports. After spending 10 years as marketing executive for companies in different industries, he got into the videogame and esports industry now having 15 years in the field. Elizondo started at Nintendo Mexico as marketing manager in 2006 and was responsible for all marketing/advertising and promotional activities. He also played a key role in the continued development of strategic plans for brand growth and increase sales. After Nintendo, heworked as an independent consultant in a wide variety of areas in the esports industry, ranging from strategic planning, operations, marketing to streaming. Within esports, he has consulted for Allied Esports in their partnership with Trovo and TvAzteca, Warriors International, Gamurs Group (Dotesports.com / gamepur.com / csgo-stats.com), OpTic Gaming, The EACL, MEL (Mexican Esports League), LMV (Liga Mexicana de Videojuegos) and Esports Academics amongst others.