After spending 10 years as marketing executive for companies in different industries, Nestor Elizondo got into the videogame and esports industry and has been involved in the field for 15 years. Elizondo started at Nintendo Mexico as marketing manager in 2006 and was responsible for all marketing/advertising and promotional activities. He also played a key role in the continued development of strategic plans for brand growth and increase sales. After Nintendo, he has worked as an independent consultant in a wide variety of areas in the esports industry, including in strategic planning, operations, marketing and streaming. Within esports, he ́s consulted for Tuwaiq Esports Club, Allied Esports in their partnership with Trovo and TvAzteca, Warriors International, Gamurs Group (Dotesports.com/gamepur.com/csgo‐stats.com), OpTic Gaming, The EACL, MEL (Mexican Esports League), LMV (Liga Mexicana de Videojuegos) and Esports Academics among others. Elizondo is a seasoned marketing and business development executive on a mission to help CEOs, executives and solopreneurs drive rapid growth and identify opportunities in esports and new technology to leverage new business models and help generate growth.