Presenters

Nicole Pike is one of the sports and gaming sector's most respected experts, boasting 20+ years of experience in consulting, custom research, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major players in the industry to build meaningful data streams and insights, in turn shaping industry standards for measurement, specifically within esports. Pike joined YouGov to build the future of the company’s analytics in esports and gaming, and now leads the company's dynamic sports and gaming practice area globally, working with her team and clients to expand the value of some of the industry’s deepest and most sophisticated research tools.